Kalpa Media House | New Delhi |
As women-led businesses emerge as one of the fastest-growing segments within India’s MSME ecosystem, Pay10 is strengthening its commitment towards enabling women entrepreneurs from Tier 2, 3, and 4 cities to participate more confidently in regional and global trade.
With increasing digital adoption across India, women entrepreneurs are building businesses across sectors, including textiles, handicrafts, beauty, food processing, lifestyle products, and digital services. However, access to seamless cross-border payment infrastructure, regulatory support, and faster settlements continues to remain a significant barrier to scaling internationally.
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Women-led entities are also steadily increasing their contribution to India’s export ecosystem. Indian women entrepreneurs are progressively engaging in global trade and leveraging digital payment infrastructure, such as Pay10’s cross-border payment solutions, to expand their international footprint.
Driven by the growth of digital commerce platforms and rising global demand for niche Indian products, women-led MSMEs are increasingly participating in international markets.
Recent export and logistics tracking data indicate that women-led businesses now contribute nearly 8% of India’s total export volume, with this share expected to grow further as more women entrepreneurs gain access to formal credit and digital business infrastructure.
Export activity from women-led enterprises now spans over 40 countries globally. In specific categories such as apparel exports to the United States, Indian women-led businesses are estimated to hold nearly 33% market share in niche segments.
The leading destination markets where women entrepreneurs are actively collecting international payments include, United States of America with 33% share followed by UAE that is approximately 15% to 20% and Malaysia with just over 15% share.
Pay10 is addressing these challenges
Pay10 is addressing these challenges by simplifying cross-border payment processes for businesses through technology-driven financial infrastructure that enables faster, secure, and compliant transactions across regional markets.
According to a 2025 report by Aspire for Her, nearly 80% of women-led businesses in India face difficulties with international payments, while 60% struggle with export laws and compliance requirements. As more women entrepreneurs expand into global markets, fintech platforms such as Pay10 are helping address these challenges through streamlined cross-border payment infrastructure, improved transaction visibility, and integrated compliance capabilities. The report also highlighted that women-led enterprises account for only 15.4% of India’s 58.5 million businesses despite rising entrepreneurial ambition.
At the same time, digital entrepreneurship among women in Bharat is witnessing unprecedented growth. Data from Tide India revealed that 96% of women entrepreneurs adopting digital business tools are from Tier 2, 3, and 4 cities, with a 282% surge in women-led business adoption over the last year.
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India’s broader MSME ecosystem is also seeing a sharp rise in women’s participation. Government data shared in Parliament in 2025 showed that women-led MSMEs in India crossed 2.86 crore registrations, underlining the rapid formalization of women-owned enterprises across the country.
Commenting on the evolving landscape, Dr. Atul Mehta, CEO of Pay10 India, said: “Women entrepreneurs from smaller cities are becoming key contributors to India’s digital commerce and export growth story. However, most of them still face friction in international transactions, delayed settlements, a lack of transparency, and operational complexity. At Pay10, we are focused on enabling seamless cross-border payment experiences that empower these businesses to scale beyond local markets with greater confidence.”
Enabling Regional Trade Participation
Pay10’s cross-border capabilities are aimed at helping women-led businesses participate more effectively in high-growth regional trade corridors, India-GCC markets, Southeast Asia, South Asian trade ecosystems and emerging digital commerce routes.
By enabling simplified payment workflows, faster transaction visibility, and compliant digital infrastructure, Pay10 aims to support entrepreneurs navigating international business expansion from non-metro India.
Consider a woman textile exporter in Jaipur selling handcrafted products to customers in the UAE and Singapore. While demand for her products continued to grow internationally, managing cross-border payments remained a challenge. Payment delays, limited transaction visibility, and complex settlement processes often impacted cash flow and made it difficult to plan inventory and fulfil orders during peak seasons.
By leveraging Pay10’s digital payment infrastructure, the business gained faster payment visibility, more predictable settlements, and a streamlined cross-border payment experience. Instead of spending time tracking incoming payments across multiple channels, the business could focus on production, customer relationships, and international expansion.
For thousands of SMEs and women entrepreneurs across India, the challenge is no longer finding customers overseas, but accessing financial infrastructure that moves at the speed of global commerce. This is where interoperable payment platforms like Pay10 play a critical role, helping businesses participate in international trade with greater confidence, efficiency, and control.
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