Kalpa Media House | National |
Keeping pace with HYROX’s fast-growing momentum in India, sports brand PUMA India dropped a high-performance shoe and training apparel crafted for hybrid athletes. Launched in the country for the first time and in both men’s and women’s variants, the HYROX Deviate shoe headlines the latest PUMA x HYROX collection. Designed for movement, intensity, and modern fitness discipline, the bold collection also comprises Shorts, Tights, Bra tops, Tees, Crop Tanks, Caps, Beanies, and Backpacks.
The new PUMA x HYROX collection is not just your routine gym look. It is the uniform for a new cultural wave and created to give you the perfect fit check. It celebrates hybrid athletes and everyday performers, individuals who are as committed to personal bests as they are to personal style. Whether you are heading to your first HYROX race or simply embracing a life in motion, this new collection gives you the tools to show up strong and stand out. The apparel range also comes in elevated and energetic colours such as Glowing Red, Ruby Shimmer, Mint Melt, Lux Army, Dark Olive, Black, White & Light Gray Heather.
The global sportswear giant has invested heavy research and technology into this collection, revealing strength beneath the surface. The Cloudspun fabric offers exceptional softness while managing moisture, supported by Thermoadapt technology that adjusts to changing body temperatures. LUXFIT-powered Shapeluxe leggings sculpt and support without restriction and created for intensity and comfort. In footwear, PUMA’s cutting-edge NITRO™ technology delivers ultra-lightweight propulsion, helping athletes of all levels move smarter and faster.
HYROX is more than just a fitness race. It’s a global movement built on grit, community, and consistency. It reflects how people today approach fitness, not just for results, but for identity. Sports brand PUMA India brings that energy to both the fitness arena and the street with this collection.
PUMA is the official apparel and footwear partner for all HYROX races worldwide from 2024 to 2027. Besides working closely with the HYROX team to build the sport in India, PUMA also develops apparel and footwear for the ultimate fitness race.
Get ready, Delhi! After a blockbuster debut in Mumbai, HYROX is all set to bring its electrifying second edition to the capital on July 19. The city will be transformed into a high-octane arena where fitness enthusiasts from across India and around the globe will gather to push their limits, test their strength, endurance, and mental grit, and be part of a fitness revolution like never before.
The PUMA x HYROX collection is available across PUMA stores, Puma.com and app.
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