Kalpa Media House | Vijayanagar, Bellary |
The Inspire Institute of Sport, a world-class high-performance hub built to nurture India’s next Olympic champions, announced the launch of its digital learning platform, ‘IIS Sikhaega’. This programme will make world-class sporting knowledge accessible to aspiring athletes across the country on their fingertips.
Through bite-sized, easy-to-follow videos, the initiative brings the expertise of the IIS coaches, trainers, specialists and young athletes. From learning the fundamentals of fitness to mastering the nuances of high-performance sport, IIS Sikhaega delivers practical guidance that empowers athletes to excel. With videos scheduled to be released three times a month on Instagram and YouTube, athletes can regularly access new lessons to practice and learn at their own pace.
“A part of our mission at Inspire Institute of Sport is to ensure that athletes around the country have the access to our expertise and coaching. Through IIS Sikhaega, we aim to bring our coaches, facilities and technical know-how to the youngsters who aren’t part of our programme, in a bid to expand our reach,” said Manisha Malhotra, President of Inspire Institute of Sport.
Created with a special focus on athletes from Tier 2 and Tier 3 cities, IIS Sikhaega bridges the gap between talent and opportunity. The initiative offers expert-driven content which aims to educate athletes about training, nutrition, strength and conditioning, rehabilitation, and recovery. The initiative ensures young athletes can access knowledge which fuels professional sport through credible content delivered digitally. The platform makes learning engaging and relatable for athletes at all levels by breaking down complex concepts into simple lessons.
With this initiative, IIS strengthens its mission of nurturing the next generation of Indian athletes by combining technology, expertise, and accessibility. More than a digital initiative, IIS Sikhaega is a step towards building a stronger and more informed sporting culture in India.
About Inspire Institute of Sport:
Inspire Institute of Sport is India’s premier training facility, dedicated to nurturing sporting talent across multiple disciplines. With a commitment to excellence, IIS provides athletes with world-class training, cutting-edge facilities, and mentorship from top coaches, empowering them to achieve their full potential on the global stage.
About JSW Sports
JSW Sports, the sports arm of the JSW Group, is a USD 24 billion conglomerate as on March 31, 2023 (end of FY23) with presence across India, USA, South America and Africa. Established in 2012, JSW Sports aims to play a leading role in ushering a culture for sports in India by maximising the sporting potential of Indian sport and sportspersons.
The group owns JSW Bengaluru FC, India’s most successful football club in recent memory, Haryana Steelers in the Pro Kabaddi League and in 2018, ventured into the hugely popular Indian Premier League through a 50 percent stake in the Delhi franchise, which has since been rebranded as the Delhi Capitals. It also owns and operates SA20 side Pretoria Capitals.
Through its talent management vertical, JSW Sports manages commercial rights of top Indian athletes like cricketers Axar Patel and Jemimah Rodrigues as well as double-Olympic Medalist Neeraj Chopra, while also supporting the training of over 40 Indian Olympic talents through its Sports Excellence Programme.
The JSW Group also spearheaded the creation of Inspire Institute of Sport, India’s first privately-funded High Performance Olympic Training Centre in Vijayanagar, Karnataka.
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